From dropping phones from 45ft cranes and out of helicopters, to sneaking into the Apple store disguised as press and live-testing our new iPhone cases in front of crowds, our journey has been anything but traditional!
We found that slim phone cases weren’t that protective and protective phone cases were ugly. So we set out to create a phone case that was extremely protective yet beautifully crafted. We designed a lot of phone cases and tested them relentlessly, on real iPhones.
Thousands of prototypes later, we launched a crowd-funding campaign with Indiegogo. Fortunately, people believed in our dream and over 50,000 people backed our campaign!
Thank you to everyone that supported us, and got us this far. We are super inspired by real people and everyday problems. We will continue to create beautifully practical products centred around protection and functionality.